Stop Chasing Members. Start Creating Rooms People Want to Join

There is a moment before your group begins meeting where everything feels possible.

You have the vision. You know the kind of people you want to gather.

Now comes the question:
How do you invite them in?

Here are three types of recruiting events that I have seen consistently work when building peer communities. In The Good Humans Growth Network®, these are the ones that create real connection and growth.

1. Open Meetings: Let Them Experience It

Run your usual agenda, or a shortened version, and invite guests.

This works because people do not just hear about your community. They feel it.

What works well:

• Guests experience the real conversations
• Trust begins to build naturally

Where to be thoughtful:

• Members may hold back in a mixed room

Offer a window, not the whole house. Keep some conversations just for members.

2. Information Sessions: Cast the Vision

Share what you are building, how it works, and why it matters. Then open for questions.

This is especially helpful early on.

What works well:

• You can stay flexible and high level
• You attract people aligned with your purpose

Where to be thoughtful:

• It is more listening than participating

You are planting seeds, not closing every decision.

 3. Webinars: Teach First, Invite Second

Teach on a core theme, then invite people to go deeper by joining the group.

What works well:

• Lower commitment for new audiences
• Positions you as a generous, thoughtful leader
• Creates a reusable asset

Where to be thoughtful:

• Less interaction and connection

Webinars open the door. The relationship builds later.

Each Has A Place

There is no single best event, only the right one for the stage you are in. Here are the ways I have matched these types to the development of a group:

• Early: information sessions
• Growing interest: webinars
• Building trust: open meetings

This is not about filling seats. It is about building a room where people feel seen and supported.

That kind of space changes everything– especially for entrepreneurs who sell B2B.

So ask yourself, “Which format fits where I am right now?”

Start there. Keep it simple. Stay in service to others.

You’ve got this! If you have questions about starting your maintaining your B2B peer community, visit All Things Groups where I teach a little about running groups and we have a good length of time for discussion and questions. Register here. Everyone is welcome to visit twice at no change.

Photo credit: https://www.kittybirdphoto.com/