Accelerate your sales growth

Sell Well is built for leaders who understand strong relationships create referrals, and referrals drive lasting results.

Register for Sell Well Today

September 11-12, 2025

Norris Conference Center at CityCentre

Houston, Texas

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🎉Are you ready to fill your sales pipeline and exceed your revenue goals?

Back for its second year in a row, Sell Well is a powerful B2B sales conference for high-achieving entrepreneurs and business development professionals.

Now expanded to two-full days, with four focused learning tracks, we’ve secured the entire conference center exclusively for our event. No competing programs or distractions. Just dedicated space for learning, coaching, and connection.

One main stage. Four dynamic tracks.

Multiple breakout sessions. Unlimited growth.

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Build winning

teams

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Scale

smarter

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Fill your

pipeline

The mindset shift that drives results.

What if you could transform the word no into your biggest opportunity?

We’re bringing together two powerhouse keynote speakers—both acclaimed authors and nationally recognized voices in sales—to help you face rejection head-on, build confidence in the moment, and turn discomfort into success.

They know how to spark the kinds of conversations that lead to real growth for you and your business, based on years of experience coaching high-achieving entrepreneurs and sales teams to breakthrough results.

We’ll reveal who they are soon. You won’t want to miss it.

Catherine Brown The Good Humans Growth Network

Together, we Sell Well.

I created Sell Well with one goal in mind: to help you become even more effective at business development.

Every speaker, session, and detail has been thoughtfully designed to support you in building momentum and make it easier for the right companies to work with you.

But what truly sets this conference apart is the community. We call ourselves The Good Humans Growth Network® (GHGN) for a reason. Because to us, “good humans” means we “go first” in relationships. We give generously by introducing other consultants and product companies to our clients. We support each other’s growth and believe that business is better when it’s built together.

If you join us, you won’t just leave with fresh strategies, you’ll walk away feeling energized and genuinely connected with new relationships that keep flourishing and delivering value long after the event ends.

Hope to see you there,

Catherine

Choose your path to growth.

We know everyone’s facing different challenges and pursuing different goals. That’s why we’ve created four unique learning tracks designed to meet you where you are and support you in moving forward. Each one tackles a common growth roadblock and offers in-depth insights, practical strategies, and actionable tools to help you make meaningful progress and move the needle on your revenue.

TRACK 1

Optimize Your Sales Systems

Today’s most successful sellers focus on structure, clarity, and consistency to scale with intention. Our expert presenters will share proven tactics rooted in what’s working right now to strengthen your sales process, streamline your efforts, and generate qualified leads.

sell well 2024, conference attendee image, catherine brown, elaine acker

TRACK 2

Amplify Your Fractional Business

“Fractional” isn’t just a trend. It’s a strategic path to building a profitable business. In these sessions, you’ll learn how to set a strong foundation for long-term growth, tap into the power of connection, and avoid common missteps by learning from leaders who’ve been there.

TRACK 3

Scale Your Sales Team

Enhance your team’s performance and close more deals through expert-led training. Learn practical strategies to attract top talent, fuel innovation, improve cross-functional accountability, and manage your team for consistent, high-impact results.

sell well 2024, conference attendee image

Sell Well 2024, Pandora Hodges, Jason Helfenbaum image

TRACK 4

Elevate Your Personal Brand

Your personal brand is a powerful asset that can open doors even during uncertain times. This track guides you in leveraging your unique strengths to build credibility, increase your influence, and position yourself as a trusted leader in your field.

Three steps to sales success

Step 1: Register for Sell Well

Secure your spot for September 11-12 at the Norris Conference Center, Houston.

Step 2: Start Connecting

Engage with fellow attendees! We’ve set up ways for you to experience the network, exchange ideas, and build momentum before you even arrive.

Step 3: Level Up Your Sales Success

Apply your learnings and activate your new Sell Well relationships to finish the year strong.

Want to be part of the experience in a bigger way?

SPONSORSHIP OPPORTUNITIES

Testimonials from past attendees

 ”

Catherine Brown used her connector skills to bring together a group of #goodhumans dedicated to growing their businesses in a way that makes sales about strengthening relationships…

– Dr. Susan Nichols

 ”

Attending Sell Well 2024 was one of the best decisions I made this year. In just one day, I had the opportunity to connect with so many like-minded business owners in a welcoming, supportive space, but also learn valuable, practical information from key experts. I didn't feel like a number in a sea of people just handing out business cards. I have been looking to find a sense of community as an entrepreneur in Houston, and this event showed me that I have found my people! - Julia C. Rock

 ”

I went into Sell Well 2024 with high expectations, and frankly, they were exceeded…My favorite (sessions) were having a game plan for B2B networking events, how to be an authentic listener, and some excellent tactics around building mutually beneficial referral relationships.

- Rick Handley

Who’s in the room?

We get it. You don’t want to spend two days away from your work unless it’s worth it.

At this stage of GHGN’s growth, our community includes people who sell to almost every C-level title out there. Founders, business development leads, and sellers from both product and service companies come to connect with the right partners.

Whether you’re looking for buyers, referral partners, or peers who get your world, you’ll find them here. Our community sells to owners and C-level executives, from CFOs, HR leaders, and learning & development executives, to CIOs and tech leads. Our community is full of people who are building, selling, and growing…just like you.

Gain a competitive edge at Sell Well

B2B Referrals are the most effective, most qualified sales opportunities you can get. (Research teaches us that 50-90% of qualified referrals become new clients!)

Join us to:

🔹 Connect with fellow entrepreneurs and business development leaders who prioritize collaboration and growth.

🔹 Access expert-led sessions designed to help you build stronger relationships, refine your processes, and scale your business.

🔹 Gain practical insights and tools you can immediately apply to improve your sales and business development efforts.

🔹 Experience a supportive community that values generosity and shared success.

🔹 Leave equipped not only with new strategies, but also with meaningful relationships that continue to benefit your business well beyond the event.