Register for Sell Well TodayÂ
September 11-12, 2025
Norris Conference Center at CityCentre
Houston, Texas
Registration closes in:
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Curious or have questions about Sell Well?
Drop into our virtual live office hours this summer and ask us anything, Fridays from 11:00 - 11:30 am CST.Â
What does UNSHAKEABLE mean to you?
Is it staying calm in the chaos? Holding your vision when things get messy or uncertain?Â
At Sell Well, we believe great businesses aren’t built to avoid friction, they’re built to withstand it. Like palm trees in high winds or suspension bridges under pressure, they’re designed to bend, not break. That’s why we’ve chosen UNSHAKEABLE as our theme this year.Â
This is your space to learn how to build the systems, strategies, and relationships that help your business stay grounded through change and flex when confronted with challenges. Through practical business development strategies and the strength of referral-driven relationships, you’ll create a foundation that’s built to last.
Join us to connect, plan, and grow alongside others who are building with resilience, and who understand we’re UNSHAKEABLE not because setbacks don’t happen, but because we’re ready when they do.Â
Together, we Sell Well.Â
I created Sell Well with one goal in mind: to help you become even more effective at business development.
Every speaker, session, and detail has been thoughtfully designed to support you in building momentum and make it easier for the right companies to work with you.
But what truly sets this conference apart is the community. We call ourselves The Good Humans Growth Network® (GHGN) for a reason. Because to us, “good humans” means we “go first” in relationships. We give generously by introducing other consultants and product companies to our clients. We support each other’s growth and believe that business is better when it’s built together.
If you join us, you won’t just leave with fresh business development strategies from our expert training, you’ll also walk away feeling energized and genuinely connected with new relationships and referral partners that keep flourishing and delivering value long after the event ends.
Hope to see you there,
CatherineÂ
The mindset shift that drives results.
Transform the word no into your biggest opportunity with powerhouse keynote speakers Andrea Waltz and Richard Fenton, nationally recognized sales experts and best-selling authors of Go for No!
With years of experience coaching high-achieving entrepreneurs and sales teams to breakthrough results, they know how to spark the kinds of conversations that lead to real growth for you and your business.
Andrea and Richard will help you face rejection head-on, build confidence in the moment, and turn discomfort into success.
Their message has been featured in Inc., Forbes, SUCCESS Magazine, and hundreds of other publications, and their work has helped transform how people in every industry, from solo entrepreneurs to Fortune 500 teams, approach the word no.
Choose your path to growth.
At Sell Well this year, we are offering breakout sessions that follow four unique learning tracks (or themes of content), designed to meet you where you are and support you in moving forward.
The tracks will be experienced through hands-on workshop-style breakout sessions led by carefully selected industry experts in each area of sales philosophy and training. Choose your own adventure: You have the freedom to choose one track or mix and match based on your interests and outcomes.Â
TRACK 1
Optimize Your Sales SystemsÂ
For founder-led or solo sellers, your time and energy are your most valuable assets and your sales systems need to reflect that.Â
This track delivers proven frameworks and practical tools to help you sell smarter. You’ll learn how to strengthen your sales process, focus on the right opportunities, and grow without burning out.
This is for you if…
- You’re the one doing the selling (especially if you’re also delivering the work).
- Your sales process feels scattered or inconsistent.
- You want a simple, streamlined system that fits a small or solo team.
By the end, you’ll walk away with…
- Practical methods to clarify and strengthen your sales process.
- Tools to prioritize revenue-generating activities (RGAs) without overwhelm.
- Strategies to generate more qualified leads while serving your clients with excellence.
TRACK 2
Amplify Your Fractional Business
The rise of fractional work isn’t a trend. It’s a powerful model for building a flexible, high-impact business. This track is designed specifically for senior-level consultants offering retainer-based advisory services. You’ll gain the tools and confidence to sell your expertise more effectively and grow sustainably, without needing to devote all of your time to sales.Â
This is for you if…
- You run a fractional or advisory business and want to grow with intention.
- You bring deep expertise, but sales isn’t your favorite part.
- You want to build a business development system that feels natural and repeatable.
By the end, you’ll walk away with…
- A strong foundation for business development that matches your values and bandwidth.
- Messaging and positioning tips to clearly communicate your value.
- Referral-building strategies to cultivate strategic relationships with other fractionals.Â
TRACK 3
Scale Your Sales Team
If you’re leading a growing sales team, this track will equip you to lead with clarity, accountability, and results. Learn from experts who’ve helped teams grow from 3 to 30+, with practical insights into tech stack decisions, coaching frameworks, and cross-functional collaboration. You’ll return ready to elevate your team’s performance and scale with confidence.
This is for you if…
- You manage a small and growing sales team.
- You want better strategies to hold your team accountable.Â
- You’re looking for inventive ways to utilize AI in supporting consistent, scalable growth.
By the end, you’ll walk away with…
- Proven coaching and leadership strategies to develop your team.
- A clearer understanding of the tools and systems that support scale.
- Real-life examples of how other leaders have grown their teams effectively.
TRACK 4
Elevate Your Personal BrandÂ
In a trust-based economy, your personal brand is more than a nice-to-have, it’s a must-have. This track helps you clarify and communicate what makes you different so you can build credibility and stand out in a crowded market. Whether you're a founder, service provider, or team leader, you’ll explore practical ways to refine your message and own your voice.
This is for you if…
- You struggle to explain what makes you or your offer different.
- You want to build a more confident, authentic online presence.
- You know people need to trust you before they’ll buy from you.
By the end, you’ll walk away with…
- A renewed confidence in what makes your brand unique and compelling.
- Language and positioning ideas you can use right away.
- Real-time feedback and space to practice showing up with clarity and joy.
Three steps to sales success
Step 1: Register for Sell Well
Secure your spot for September 11-12 at the Norris Conference Center, Houston.
Step 2: Start Connecting
Engage with fellow attendees! We’ve set up ways for you to experience the network, exchange ideas, and build momentum before you even arrive.
Step 3: Level Up Your Sales Success
Apply your learnings and activate your new Sell Well relationships to finish the year strong.
Testimonials from past attendees

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I've been in sales and sales leadership for 20 years and I still was able to learn and take away from here. Being surrounded by a group of such amazing people who want to empower, who want to excel, and who want to do well in their business has been just incredible. It reminded me of the importance of stepping out of your comfort zone.Â
Stefani Pady, Founder, GLS Coaching & Consulting
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Attending Sell Well 2024 was one of the best decisions I made this year. In just one day, I had the opportunity to connect with so many like-minded business owners in a welcoming, supportive space, but also learn valuable, practical information from key experts. I didn't feel like a number in a sea of people just handing out business cards. I have been looking to find a sense of community as an entrepreneur in Houston, and this event showed me that I have found my people!
Julia Rock, Founder & CEO, Rock Career Development

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I went into Sell Well 2024 with high expectations, and frankly, they were exceeded…My favorite (sessions) were having a game plan for B2B networking events, how to be an authentic listener, and some excellent tactics around building mutually beneficial referral relationships.
Rick Handley, Digital Defense Strategist, Digital Self Defense Alliance
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Who’s in the room?Â
We get it. You don’t want to spend two days away from your work unless it’s worth it.
At this stage of GHGN’s growth, our community includes people who sell to almost every C-level title out there. Founders, business development leads, and sellers from both product and service companies come to connect with the right partners.
Whether you’re looking for buyers, referral partners, or peers who get your world, you’ll find them here. Our community sells to owners and C-level executives, from CFOs, HR leaders, and learning & development executives, to CIOs and tech leads. Our community is full of people who are building, selling, and growing…just like you.
REGISTER NOWFAQS
What should I bring to the conference?
What meals are provided?
What’s the conference agenda?
How can I meet people before the event?
Why should I join a Pre-conference Pod?
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What’s the conference cancellation policy?
Gain a competitive edge at Sell Well
B2B Referrals are the most effective, most qualified sales opportunities you can get. (Research teaches us that 50-90% of qualified referrals become new clients!)Â
Join us to:
🔹 Connect with fellow entrepreneurs and business development leaders who prioritize collaboration and growth.
🔹 Access expert-led sessions designed to help you build stronger relationships, refine your processes, and scale your business.
🔹 Gain practical insights and tools you can immediately apply to improve your sales and business development efforts.Â
🔹 Experience a supportive community that values generosity and shared success.
🔹 Leave equipped not only with new strategies, but also with meaningful relationships that continue to benefit your business well beyond the event.
Take your sales strategy to the next level.
Register for Sell Well 2025 today.
