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What if your boldest goals are closer than you think?

 

The 10X Inner Circle helps ambitious business owners grow on purpose with clarity and confidence. Build a business that grows because you made a choice to aim higher.

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Comfort zones don’t create breakthroughs.

You need clear, bold action. 

 

You’ve built something real. You’re running a business that’s doing well but it’s all powered by you. The sales. The delivery. The decisions.

Right now, you’re the engine.

And while you’re proud of what you’ve built, something’s still missing:

  • The clarity to raise the bar without burning out
  • The time to focus on what really matters
  • The systems to support sustainable growth
  • A circle of high-performing peers who get it

You don’t need more hustle. You need a plan and the right circle to help you break through.

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You’re not alone—

and you don’t have to figure this out alone either.

 

Hi! I’m Catherine Brown. I’m the founder of the Good Humans Growth Network ®, author of How Good Humans Sell, and someone who tries very hard to practice what I teach.

Here’s why I created the 10X Inner Circle:

In July 2024, I heard an inspiring talk about setting “impossible” goals.

That same day, I decided to apply the principles that would require me to simplify, eliminate, and innovate to achieve a seemingly impossible goal. Despite never having sold an event sponsorship before, I set a goal to sell $100,000 in sponsorships for my upcoming conference by the end of the year.

By January? I hit $85,000.

Please understand: I experienced this success not because I knew exactly what I was doing from the start, but because I committed to a 10X mindset. I took bold action, and I surrounded myself with the right people. I became more resourceful, more creative, and more open to who I needed to become to hit this goal.

My new 10X goal for Q4 of 2025 and the first half of 2026 is much higher: to add 100 new Grow Groups to the Good Humans Growth Network by June 1, 2026. During the first cohort of the 10X Inner Circle, I have come to understand the depth of impact that the right group of other high-achievers has on my creativity, resources, and mindset to hit big goals.

Like me, the people in the 10X Inner Circle want freedom. Clarity. Purposeful growth.

Our next cohort starts October 6, and we’ll work side-by-side for five months, setting audacious goals, and achieving more than you thought possible.

One caveat: This isn’t for everyone. It’s for those who are truly energized by real transformation.

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Here's how it works:

Apply 

🔸 

 We’ll review your goals and readiness for a 10X strategy (a commitment to making this your top priority every single day).

Join the Circle 

🔸 

A 5-month experience with direct, expert coaching that builds results and confidence.

Lead a Thriving Business

🔸 

Get ready to shift your mindset, simplify your operations, and achieve “impossible” goals.

Here’s exactly what you get (and what it’s worth):

  • Biweekly Clarity Calls (Value $12,000). You’ll always know exactly what comes next and why it’s your top priority.
  • Private Coaching with The Confidence Coach, Scott Ballard (Value $6,000). Four virtual, private coaching sessions to create insight, achievements, and transformation.
  • Dual Prosperity Intensive with Peak Performance Expert, Keveney Avila (Value $6,000). Two 2-hour private, virtual sessions to break through self-imposed limitations, find your flow, and elevate your offer.
  • Strategic Business Review (Value $10,000). Zoom out on your sales systems, people strategy, and what’s actually working.
  • Personalized Business Development Training (Value $5,000). Led by Catherine, this workshop ensures you have the right marketing strategy and sales playbook to achieve your revenue goals.
  • Daily Voxer Coaching (Value $7,500). Get weekday support from Catherine, so your momentum never stalls.
  • GROW 2026 (Value $2,500). Conference registration and access with Super Connector bonuses included.
  • Pop-up Coaching and Brainstorming (Priceless!) 

PLUS: A Private, All-Inclusive 3-Day Retreat
(Value $35,000) 

  • Luxury home stay
  • Private chef + all meals covered
  • In-town transportation + group activities
  • Prosperity Hot Seats with Keveney Avila
  • Strategy sessions, masterminding, and peer consulting
  • Breakthroughs and transformations that last

That’s everything you need to think bigger, act faster, and grow with clarity

valued at $84,000.

But the actual cost to join the 10X Inner Circle is much lower than you might expect. 

The 10X Inner Circle is for you if: 

  • You’re invigorated by big goals and bold conversations
  • You want to stop “owning a job” and start leading a business
  • You’re committed to becoming a different kind of leader
  • You want radical accountability
  • You want to design a business you can sell (or eventually step back from) someday
  • You’re tired of working in the weeds
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Nick Pohlenz

 

 As an early stage entrepreneur, the 10X investment felt like a big financial risk before a lot of revenue was showing up. What this experience did was expedite the learning curve and cut 18 months out of the building process so I could get to my goals faster and build a better business, sooner. The real risk turned out to be waiting too long and not executing on what I knew would work. 10X made it all happen in months, not years.

Alyssa McGinn

 

I came into 10x with a goal to scale my company as it was — and am leaving realizing my most scalable opportunity wasn’t even my main focus. A product we were building quietly on the side is now front and center because it’s actually scalable. The coaching, peer accountability, and space to think differently pushed me to dig into my limiting beliefs and start becoming the person who can carry this bigger vision forward. It’s helped me stop chasing things that don’t scale and double down on what will take us to the next level.

Your Investment in Transformation

The full value of everything included in the 10X Inner Circle experience is $84,000. But you can now join for just…

  • $29,500 paid in full
  • Or $6,900/month for 5 months

We keep our cohorts small (10 people or fewer). Because real transformation happens when you’re surrounded by true business friends who can both challenge and support you along the way.

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10X Inner Circle logo

What success looks like:

 

You lead a better business—not just manage one

  • Your goals are bigger—and so is your clarity
  • You make decisions with confidence
  • You free up time, focus, and creative energy
  • Your business runs more smoothly, with or without you
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You don’t need one more thing to DIY alone. You need the 10X Inner Circle.

 

When you set a bold, “impossible” goal alongside a circle of equally-committed good humans, everything changes.

This is where you stop running a business that runs you, and start building the one you truly want—one that reflects your values, scales your impact, and gives you the space to lead with clarity.

You’ll become a different kind of leader. And your business will grow because of it.

The next cohort begins October 6, 2025.

Apply now, and let’s build what’s next.

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Meet your Coaches

Keveney Avila

Keveney Evanne Avila, JD, is an expert at guiding professionals to a higher version of themselves in business and life. For a decade, Keveney practiced law in corporate America. Since leaving corporate in 2016, Keveney has helped hundreds of clients identify, solve, and resolve limiting beliefs; thrive in their unique strengths; and unlock unlimited success. She fuses cutting-edge science, healing technologies, and mystical wisdom to create unparalleled results.

Keveney specializes in working with coaches and business owners to recognize, craft, and confidently close offers and opportunities that capitalize on their innate abilities. Her clients prosper in many industries, including coaching, legal, finance, sales, engineering, marketing, and medical. Her varied experience and unusual combination of modalities gives her a rare insight into mindset, intuition, performance, and perseverance as it relates to the human experience.                       

She first became interested in flow states, peak performance, and ancient healing technologies while working at a legal and defense think tank at the U.S. Naval Station in Newport, RI, during law school; 20+ years later, Keveney continues to geek out on new research.

Visit Keveney on LinkedIn

Scott Ballard

Scott Ballard’s secret weapon is the patient execution of leading people to what every person knows they should be doing.

Scott is the answer to the person that has already experienced success and feels like an imposter; they feel lonely and are honestly afraid because they don’t know their own God-given identity.

He serves and acts as a trusted advisor to leaders, business owners, CEOs, and entrepreneurs who are living a life outside their true identity and want to live from their true identity.

The cost of not living from your God-given identity is a lack of fulfillment, purpose, and peace.

The people that have hired Scott to be their trusted advisor have experienced freedom, hope, contentment, purpose, and quantum leaps in their business and in their life. Scott’s clients are uniquely equipped to live out their God-given ability.

Visit Scott on LinkedIn

Enjoy a view of our 2025 retreat

🏡 Stay in a luxury private home
👨‍🍳 Have a private chef
🚗 Get in-town transport, all meals covered
💡 Experience high-level consulting, “hot seat” peer advisory, and strategic breakthroughs

This is the ultimate way to lock in your 10X transformation.

 

FAQs

This membership is NOT for everybody.

 

If you are NOT…

…addicted to growth.

…ready to be radically honest about your beliefs and fears

…ready to say no to other things on your schedule

…ready to be very honest with others

…and willing to make the time for these changes, 

then this program isn’t for you.

But if you’re ready to put in the work, this is your moment.

 

  • You know you’re meant for more.
  • You know you’re capable of bigger things.
  • The question is: Are you ready to go all in?
  • Because this isn’t just another mastermind.
  • This is the turning point you’ve been waiting for. 

Take the leap. Join the 10X Inner Circle today.

Apply Now