How Good Humans Sell® Bootcamp
Online • Starts October 16
A live, 6-week program designed to rewrite your beliefs about sales and give you a practical, repeatable outreach process that fits your values.
How Good Humans Sell® Bootcamp
Dates: 10/16, 10/23, 10/30 11/6, 11/13, & 12/4
6 Live, 90-Minute Sessions
10:00-11:30 am U.S. CT on Zoom
Want the lower price?
Become a GHGN Community Member for $47/mo here.
What’s included in the program?
✓ Live 90-minute small-group training and coaching (six different sessions)
✓ A Physical/Digital copy of How Good Humans Sell® book
✓ Official Bootcamp Action Workbook
✓ Direct Q&A and personalized feedback on your outreach
Sell with clarity, confidence, and consistency—without becoming someone you’re not.
You’re great at what you do, but picking up the phone, sending cold outreach, or asking for the sale feels pushy.
Built for service providers, founders and consultants who:
Know their work creates value but hesitate to reach out or follow up.
Rely too heavily on passive referrals instead of a proactive pipeline.
Struggle to explain their value without sounding like a script or a brochure.
What You’ll Master in 6 Live Sessions
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Map the hidden beliefs holding back your business development and learn to exercise true agency.
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Unpack common excuses ("They'd call if interested") and create personal reframes with a daily action plan.
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Shift from selling deliverables to selling felt outcomes based on real customer evidence.
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Draft a clear, jargon-free value proposition positioning your customer as the hero and you as the guide. Learn how to use that statement to build personalized, non-spammy prospecting messages for email, LinkedIn, and phone.
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Master the 5 essential B2B qualification topics and practice open-ended questions that lead to closed deals.
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Bring what you’re working on, your dilemmas, and your clarifying questions.
What Past Attendees Say
★★★★★
“Before I took Catherine’s course, I thought I was signing up for just another sales training class but now I see that her experience, connections, and knowledge completely changed my perspective on selling and how I approach/pursue the sales process.”
Cody Sandlin
★★★★★
“Catherine’s course was business-changing!! Before I took it, I thought that because I was an expert in marketing that I knew most things about sales but now I see that I was completely wrong. I highly recommend for any business owner who may feel their sales skills are decent but are looking to gain confidence in closing bigger and more clients for their business.”
Terumi Okano
Meet Your Instructor: Catherine Brown
Author of How Good Humans Sell® and founder of The Good Humans Growth Network®, Catherine helps service professionals turn empathy, listening, and integrity into their greatest sales strengths. No pushy tactics, no scripts—just human-centered B2B growth.
Reserve your spot:
Is this bootcamp only for professional salespeople?
No! This bootcamp is especially relevant for founders, business owners, consultants, and other professionals whose growth depends on initiating and developing business relationships.
You may not have “sales” in your title. If you need to create conversations that lead to clients, customers, or revenue, this class is for you.
Reserve your spot: